The brief was to rewrite an existing supporter-facing publication that encourages people to give time and money to UCCF. With a target audience of non-students – alumni, parents, those interested in supporting students at university – the client was keen to bring the reader closer to student life and connect them with the needs of those they are supporting. The original copy was fairly formal and cold, so the brief was to bring more warmth, life and authenticity to the brochure.

Download a copy of UCCF Loves Students.